| Package | Ad Type | Maximum Initial Download |
Maximum Animation Length (sec) |
Dimensions | Cost |
|---|---|---|---|---|---|
| Bronze | Button #1/ Button #2 | 40K | :15 | 120 X 90 Pixels (#1) 120 X 60 Pixels (#2) |
$20.00 -$40.00 |
| Silver | Full Banner | 40K | :15 | 468 X 60 Pixels | $60.00 |
| Gold | Wide Skyscraper/ Skyscraper | 40K | :15 | 160 X 600 Pixels (Wide) 120 X 600 Pixels |
$80.00- $100.00 |
| Gold Plus | Medium/ Large Rectangle | 40K | :15 | 300 X 250 Pixels (Medium) 336 X 280 Pixels (Large) |
$120.00- $140.00 |
| Platinum | Leader board | 40K | :15 | 728 X 90 Pixels | $200.00 |
NWAC Ad Size Descriptions
Below you will find a listing of each advertising package and its description. Choose which ad deems appropriate for your organization or upcoming event and be placed on our site! The Interactive Advertising Bureau maintains a list at its site and Google provides examples of the ads and their typical placement.
Platinum- Leader boards (728×90 pixels)
Leader boards are the most common Web ads, making up 30% of all online display ads, according to Nielsen//Net Ratings. They are frequently found at the top or bottom of a website and stretch across a page from end to end.
Gold Plus- Medium/large rectangles (300×250 pixels and 336×280)
These box-like ads are often used to interrupt text content; paragraphs form around them. This gives the ads a stronger chance at being seen since users read around them.
Gold-Wide skyscraper and skyscraper (160×600 and 120×600)
These appropriately named tall ads usually run down the left or right side of a site.
Silver- Full banner (468×60)
Full banners look like smaller leader boards.
Bronze- Button #1/Button #2 (120×90 and 120×60)
Buttons are small, box-like ads that usually don’t offer functionality beyond a link to a site. They can feature animation.